Keep the sales trend in the black—this year and beyond—with these five creative marketing strategies.
1. Be transparent about your products.
This past year, Gaia Herbs established a traceability program named Meet Your blossoms, enabling users to see exactly how a product has been analyzed, who analyzed it and what area the herb rose in one of other traceable facets. Meet Your Herbs can be obtained on GaiaHerbs.com or through Gaia’s iPhone program, and because its June 2010 launching has had 16,000 special users.
The concept grew out of what Gaia understands to be among the biggest studies of herbal medication users, co-conducted by its own branding company. “What we discovered was among the biggest concerns that we had stems straight from security,” explained Angela Guerrant, vice president of revenue for Gaia Herbs. “They felt as though they could not trust what was on the tag.” At exactly the exact same time, Gaia was assessing internal strengths, among which comprised vast documentation on the entire life cycle of its own herbs. Both have been paired along with the Meet Your herbaceous system was created.
This traceability tendency is increasing in food also, but Gaia is not worried about copycats. “Retailers have asked, ‘Are not you worried that other manufacturers will attempt to emulate this stage of traceability? ”” Stated Guerrant. “I’d urge that if there are businesses which have the ability to be entirely transparent, it will help our entire class. It lends legitimacy which helps the whole industry and the customer.”
2. Super-Size it.
Worth is always a high priority for customers, particularly in cash-strapped times. Unsurprisingly, “value” sizes are selling quite well in herbal nutritional supplements this year. “People who might have suffered some cash reverses during the previous year do not wish to exchange from their brand,” explained Guerrant, “so we are searching for ways to make it cheap for them to buy our goods in larger quantities.”
3. Provide solutions for the tension and stress subcategory.
Herbal nutritional supplements for the strain and anxiety subcategory climbed in 2010, largely as a result of economic factors and also the fact that more individuals lack health insurance.
4. Create a smartphone app for retailers and consumers.
Even though iPhone or Android program audiences are often geared for customers, consider how a program might impact a merchant’s experience with a client. Retailers have advised Gaia they utilize its Meet Your Herbs program to give credibility to the newest during client interaction. Additional tips for smartphone programs incorporate the ones which are education established, for example which products match up using a client’s specific health issue.
5. Educate health professionals about herbal supplements.
To increase credibility and consciousness of the whole herbal supplements class, Herbalist & Alchemist‘s Lambert explained the business focuses on instruction and providing quality advice. “These products are utilized for many, many decades,” she stated, “it is just that most of us have lost the understanding of how to utilize the item.”
Start to investigate and unearth many different valid and invalid sources. Product and say that this item will be the answer for all,” said Lambert.